Date:
April 1, 2025
Designed a bold and energetic brand identity for a fitness startup to help them launch with confidence, attract the right audience, and stand out in a competitive market.
Client: Kobbe Mensah (Fitness Coach)
Brief: Create an appealing brand identity for a fitness brand that feels empowering, approachable, and invites people to work out more and prioritize good health.
Approach:
KM Fitness is a brand built on strength, endurance, and transformation.
The logo embodies these values through a bold and dynamic design. The "K" is stylized with strong, angular cuts, symbolizing movement and agility, while the "M" is represented using a dumbbell, reinforcing the brand's focus on fitness and power.
Brand Identity
Brand Applications
Pattern