Designed a brand identity for a Luxury skin care brand to help them launch with confidence, attract the right audience, and stand out in a competitive market.

Approach:

When this client approached me, they wanted something minimal yet elevated. A brand that would speak to both men and women, Black and white, and still feel warm, intentional, and premium.

With that in mind, I designed a brand identity that feels clean, confident, and inclusive. I chose a palette that balances softness and richness, creamy nudes, warm bronze, deep olive, and charcoal — to reflect nature, wellness, and high-end simplicity.

The logo is modern yet timeless — with a primary mark that feels strong and grounded, and a signature-style variation that adds a soft, luxurious touch. I also built mockups and flyers for both the men’s and women’s skincare collections, each reflecting the same cohesive story: Skincare that empowers, soothes, and elevates.

Pattern

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