Yo! GEM - Creative Firm
Yo! GEM - Creative Firm
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Date:
April 12, 2025
Brand Introduction
Brand Introduction
Client: Internal Project (Gbeve Esenam Matilda)
Brief: Create a luxurious yet grounded brand identity that feels empowering, approachable, and future-forward — with a voice that blends confidence, creativity, and clarity.
Approach:
The name “Yo! GEM” was chosen to reflect duality — “Yo!” as a warm, casual call that invites connection, and “GEM” to signify depth, rarity, and brilliance. It also nods to the founder’s initials (G.E.M), making the brand deeply personal yet widely relatable.
The visual identity balances minimalism with elegance — muted tones, clean lines, and a glow that hints at luxury. The voice? Bold, grounded, and intentional — speaking to creatives and founders who want more than just design; they want impact.
Pattern
Brand Identity
Brand Applications
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